What an insightful and hilarious talk by Steve Clayton “chief storyteller” at Microsoft. And also what a job title!! Who else has a Chief Storyteller” within their business?!?! Storytelling can add context and deeper meaning to communication. And the forms of storytelling are rich and diverse! From diary-vlogs, to stop-motion and shadow-puppetry…. it can be original and help with communication recall. A story can be short and succinct … but engaging and emotive… we should consider this method more when planning our user journeys / user experience and content plans.. hashtaguserexperience hashtagstorytelling