The Coffee Roasters

UX | UI Designer

The Coffee Roasters

As the lead UX designer I worked closely alongside the product manager in analysing google analytics and hotter data. Following interviews with some real customers I then created some Personas and User Journey wireframes.

I  developed UX improvements resulting in significant cost and efficiency savings and led discovery and ideation workshops

My initial task was to create some User Profiles following research. By considering the Business Strategy the User Profiles were used to create some key User Journeys with well defined Call To Actions.

Heatmap Hotjar Analysis

Persona Creation

Traffic Analysis

What my team thought of me…

“Luke transformed the way we structured the business and helped us to put in place some amazing UX screen flows that yielded a higher click through and purchase completion rate.

Lloyd Burgess

Entrepreneur, The Coffee Roasters.

Let’s Build Something Amazing Together!



+44 07845 826 079