We have just completed branding for a Thai restaurant in Clapham, south London.
This will be a real showpiece portfolio project as it has covered a wide range of aspects of design both in terms of branding, digital and traditional graphic design.
We were initially commissioned to develop the restaurant theme as well as develop ideas for the restaurant name which is planned to expand and aims to be the leading Thai food restaurant chain in the uk.
Cattle Branded Media developed a theme based around Thai street food / urban Thai food. The chosen name is “ThaiPhoon” and the first restaurant location is to be in Wandsworth, south west London.
The Thai street food theme utilises a combination of bright urban street colours including pure cyan and pure magenta splatter paint in contrast to rustic wood. Some illustrations were developed depicting various Thai urban street screens which were then utilised to develop a wallpaper design for a single wall running the entire length of the restaurant.
A local wood carving artist was commissioned to assist in the installation of rustic shelving and sales counter as well as developing a unique set of Thai street food carts.
As well as all the usual printed marketing collateral such as menus, business cards and leaflets, we were also asked to work on digital development of the restaurant website.
The website design carried through the street food theme with tuk tuk illustrations and utilising some of the wallpaper design illustrations. The website was built using WordPress and functionality allowed for the option of adding an e-commerce functionality in the future.
A promotions club database was setup and a focus in the design on prompting site visitors to sign up for the promotions newsletter. Mailchimp was used to create the database with the option for the client to send weekly SMS to members promoting special events and 2 for 1 meals.
Finally an SEO plugin was added to the WordPress site and on site SEO was configures taking into consideration keyword analysis and keyword density. Finally offsite SEO was carried out by creating a number of back links from directories and social media accounts.
This has been an incredibly successful project and very rewarding for both our client and our own team. We expect huge success from this restaurant which Is destined for success given the quality of the food and service as well as the unique theme and effectiveness of the brand and marketing.
If you would like to experience this brand fully either go to www.thaiphoon.net or you can call and make a reservation with Wai Ming by calling : 02073717717 .
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