A global leader in manufacturing measurement equipment required a new look and feel for tradeshows throughout 2012 – 1013.
I was supplied only with some poor quality photos of the equipment which I was reluctant to use in the design concepts. The emphasis on this company was to produce designed items which reflected their brand values and market position.
HEIDENHAIN are leaders in their field and one of the more expensive players within the arena. Photos supplied are below:
engineering-photos-original
My solution was to use 3dStudioMax to create 3d renders of the objects and then to use a 3d wireframe design technique to emphasise the technical superiority of the brand.
A range of product images were created and then utilised on all marketing collateral from tradeshow stands to ads, leaflets and website graphics.
The outcome can be seen below:
3d-wireframe-line-drawings-illustration
Once the 3d illustrations were created they we applied as background images to all collateral, adhering to the brand guidelines document including a lime green background colour which can be seen below:
3d-line-drawing-marketing-collateral